A Martech strategy to connect with online customers and redefine TENA's digital presence in the Mexican market.
In competitive consumer markets, digital presence is not optional — it is survival. TENA Mexico partnered with Informatica Systems to reimagine how they connect with customers online, using AI-powered marketing automation and data-driven customer insights.
The transformation involved rebuilding their digital ecosystem from the ground up — modernizing their e-commerce platform, deploying targeted content strategies, and leveraging machine learning to predict customer needs before they arise.